This ad is the rage in England and a YouTube hit. When asked by NPR's Scott Simon how the commercial might fare in the U.S., Fallon International's Lawrence Green replies, poorly.
"I think, dare I say it, there is a degree of literacy in advertising in the UK market that may not be matched in America."
Simon and Green's exchange noted that the Brits have nurtured their market with decades of charming, creatively-led commercials. On this side of the sea, we have a tendency to stand up and shout: Buy This!!
I felt a sense of solidarity with those guys, talking about American ad acumen. Every day I drive by a hideous electric billboard. It is currently flashing an ad for: The She's Gonna SCREAM Diamond Sale!!!!
Between the electric pop and the outdated insipid femininity (oooh, I can jump up and squeal too, sugar Daddy) I feel nauseous every time I drive by.
Gonna buy me some Cadbury . . .